According to EY’s attractiveness barometer, France was the number one destination in Europe for foreign investment last year, ahead of the United Kingdom and Germany for the first time. The difficulty will be to consolidate this position in 2020 and to attract the second wave of post-Brexit investment.
Never seen. In 2019, France became the first destination for foreign investment in Europe, while the emergence of “yellow vests” had raised fears of a decline in its position on the Old Continent. France recorded 1,197 foreign establishment projects in its territory last year, a figure up 17% compared to 2018, according to the EY company’s attractiveness barometer published on Thursday.
For the first time, France has overtaken its historic rivals, the United Kingdom and Germany. “2019 is the year of the coronation that we would have celebrated without the pandemic”, remarks Marc Lhermitte, partner at EY, in charge of attractiveness. The reforms have something to do with it, but there are also external factors that have come into play. The loss of the first European position of the British can be explained in large part by Brexit.